I hate to bring this up, but as you’ll see later on, there’s a good reason. The  summer Olympics 1948 were held in London and the reason why I don’t like to talk about it is, that I’m the only academy student without a Swedish passport…

Sweden won the football tournament in London 1948, Denmark - my home country - came third. I should really be talking about Gothenburg 1992, but back to London. Just around the corner from my office - Glue in Shoreditch - is a Nike pop-up store named 1948, celebrating the London Olympics. The campaign or store - I don’t know if it’s considered a campaign - launched 08.08.08, the same day as the Beijing Olympics and will close some day soon. If you’re in London, Berlin, Stockholm and a few other former host cities, you should check it out. I raped my Amex.

Hi everybody,

A little update from Glue. My 10th day at Glue is now almost over and so far it seems like it’s a nice place to work. Today we went out for lunch. 2 of the account managers had some birthday-excuse and invited a whole bunch of us to join them. It turned out to be the best lunch so far; we started out ordering beers and wine - a tradition in England I’ve heard, and then the food; burgers and chips. A perfect lunch.

Back at the office - 2 hours and some pints later - I realized that it’s not that easy to be productive, when you’re thinking about where the nearest pub might be. (Find it at www.fancyapint.co.uk). It took several cups of coffee to forget about the pub and think about something more relevant.

At the moment I’m doing research for Martin (one of the planners) and Dom (the head of emerging technology… cool job description by the way). It’s not easy to dig stuff out of the Internet, that these guys haven’t seen before, so it’s taking me some time. My research skills are probably not the best either, but my pool of bookmarks are growing extremely fast at the moment and before I leave Glue I will probably know about most of the valuable corners of the Internet.

Beside from my researching, I’m suppose to shadow each of the planners on some of their accounts, but at the moment everybody seems really busy and meetings get postponed all the time, so the shadow is a bit short. It will be better next week, I’m sure. We got some interesting clients, but I’m probably not allowed to write anything about them.

Well, that’s it for now. I will crawl my way home, dropping by all the pubs from the website mention earlier. Sightseeing is important when you’re in a new neighborhood.

Cheers,
Eskil aka. Xkill (My Jack The Ripper-ish nick)

If all this horizontal scrolling is making you sea sick, check this page.

http://farfaracademy.se/blog

And by the way, we just got a devastating message - we’re not getting Internet in the flat. I don’t know how to survive, but I will probably just sleep at Glue from now on.

I’m the exact opposite to a tamagotchi… a human pet depending on digital solicitude.

Back to work… they’re whipping me.

Skål,
Eskil

Hi everybody,

A lot have happened since my last post. We - the guys in London - are almost settled in our flat in Kentish Town, the last thing we desperately need is Internet. A mandatory for onliners like us, but a semi-good excuse for the lacking blog posts. (Lianne from Isobar is doing her best to solve the issue). Check Patrik and Gustavs blogs for more flat-related material.

My first week at Glue has been with its ups and downs. A weekend trip to a muddy festival without Wellington boots was both the best and worst experience. It was nice to meet my new workmates in “casual” surroundings, but I would have preferred dry casual. (I’m sure Bestival can be great, but the weather reminded me of Roskilde Festival 2007).

I’m looking forward to this week at Glue. I will tell you more about it soon. I have a meeting with the guy in charge of my internship tomorrow, so after that I can tell you more about what I’m going to do during my time in London.

All the best,
Eskil aka. Web eSkilled

Well… I guess it’s time to start the writing. I still don’t know what part of my time at the academy I’m gonna focus on in the posts to come…  I will try to make it interesting - even if you don’t know me and don’t care about where I live or what I eat. (Kensington something and a burger, please).

I’m probably gonna focus on my time at Glue, but I don’t know how much I’m allowed to share with the world. Until my first real post, check out www.gluelondon.com.

Cheers,
Eskil