Archive for the ‘Hypermedia’ Category

 

RECENTLY

Linda Alexandersson, 14 Dec 2008 (02:04)

The first Lucia weekend without the Swedish “glögg”,”lussekatt” and window Christmas decoration. I’ve been talking about this before, Lucia as at tradition is not existing here. So that´s why I went to IKEA last weekend to find Swedish Lucia celebration stuff to bring to work. Of course, I found the “glögg” next to the Swedish meatballs, but without alcohol I think it´s a waste of calories (vodka mix is one solution). I thought about bringing “Julmust” because of a comment I got the other day at work (and since Coke and RedBull is alreday decorating desks at work) that the “Julmust” we have in Sweden was great (!), but unfortenately difficult to find i Poland. Wow, I haven t thought about that. Well, instead of showing people pictures on yelllow “lussebullar” I will  make an effort in baking the stuff instead and bring on Monday. Remember I said “make an effort in”.. this is not equal with a nice result. By the way, I alerady showed pictures of Lucia procession with “stjärngossar” (sorry, don´t know this word in english). But the guys wearing white “night gown” with funny hats… ok I could assure people, no- this is supposed to be beautiful and not behaviours of a sect….

Last time I was talking about the Night of the AdEaters, the 6 hour show of advertising movies from all over the world. The show kept going until early morning. Redbull didn´t quite help me stay awake…. Commercials from all over the world, there were so many I haven´t seen before and many favourites of course (ads for cars and behaviours around driving or combination car + animals somehow are funny, I cant´help thinking that…)

Photos..
Lately I´ve been working with a big portal for the Polish market and this is an experience in many ways. First of all I discoverd I´m somehow stuck in the “community” way of thinking and sharing . This is not a priority for this target group on the portal and the huge mass of information, how to structure this in a good way is not easy. I´ve been working with one of the information architectures recently and we talked a lot about this.

Empty water bottles, they are a quiet installation in the corner of my kitchen. A part of the interior decorating. There might be a possibility I´ve  been a little lazy as well…

Photos..

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THE ADEATERS COMIN’ UP! 500 MOVIES, 6 HOURS, PARTY. “SILENT NIGHT” NOT QUITE YET…

Linda Alexandersson, 27 Nov 2008 (12:26)

Last weekend “snow for the first time this year”appeared and everybody´s Facebook status turned into a weather forecast :-) I already heard the Swedish words “julmust” and “lussekatt” (=Saint-Lucia-Saffron-bread- two-pieces-of-Raisins-on top-shaped-like-the number 8 … are you still with me?)

Many December signs during last weekend struck me ….
… a lot of shivering constantly repeating the comment “Oh Ggggod it´s rreally ccccold now”
… pralines
… hot chocolate
… the Chocolate Santa and his Chocolate Reindeers
… psychadelic Christmas Trees
… fur hats on the tram
I also experienced a unique old fashioned slideshow, turning photos from late nineteenth-century into 3D, so interesting! The place is called FOTOPLASTIKON.
After this short but nice moment me and Diana went to WEDEL’S the praline house for chocolate/tea anything warm and yes, this is the place for chocolate lovers absolutely, nice place and the chocolate Santa made you feel hungry somehow…..Photos

So, Christmas is here and I’ll just take my blinders off.…. on Sunday I will light up my first Advent candle. On Saturday, I will “celebrate” ST. ANDREW´S NIGHT, the Polish tradition, which means a night of fortune telling… or depending on who you´re asking, this means also PARTYNIGHT. I heard it´s the last chance to party before Christmas…. piece and quiet will rule until Christmas Eve, but again, I guess not everyone is taking this seriously. Me on the other hand has to be very serious about the Swedish tradition and bring a candlestick to work and explain about the 4 candles, no one had heard about this before.

On Friday I will attend the NIGHT OF THE ADEATERS with some of my colleagues. It´s gonna be so much fun to see this show, an ocean of ad movies from 40 countries! It´s quite an impressive collection with more than 800,000 commercials. Jean Marie Boursicot is the creator of the concept and this big night.

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A Saturday at the Jewish Cemetary

Linda Lindstedt, 24 Nov 2008 (12:16)

Yesterday I went out on a fieldtrip. All the way out to the XVII district. In Budapest the city is divided into 23 districts. Starting with # 1 in the city center and numbered clockwise in wider circles. Anyway, I went out to check out the Jewish Cemetary. It was a nice sunny but chilly day with snow to expect.

After 35 minutes tram ride I finally arrived. I had no clue where to go, but quickly found the entrance. Unfortunately there was no map so I just started to walk into the cemetary. I had read somewhere that there is around 300 000 graves at the cemetary. I guess that number also includes all the small compartments that holds only ashes.

Beside being huge and a never ending cemetary there where so many things that caught my eyes. Old graves. New white marble graves that most have costed a fortune, small wooden crosses. Big family graves. I walked around for 1 1/2 hour then it started to snow and I was starting to get chills by being where I was.I found it particularly interesting to see how people had made the graves ready for the winter, and I guess when a family spends so much money on it of course you would like it to be clean and be able to stand the winter. But hey, it’s stone. Another interesting thing is how they use white marble and that we in Sweden prefer to use black, grey or red granite.

When it’s time for me to leave I will have a white tombstone. With a cat sleeping on top of it with it’s legs hanging down the side of the stone.

So it will be a fun and happy stone instead of a black and conservative, boring stone.

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Are you in New York, London or Toronto?

Linda Lindstedt, 20 Nov 2008 (04:46)

What to do in New York when feeling energetic, hung over, sophisticated or just want to chill?

It’s far from complete this somewhat-tourist-guide but I find it pretty neet. As it seems the best city at the moment is New York, but it also has a London version and a Toronto beta version. Maybe the guys in those citys can start putting in their favourites.

Check it out.

www.ifeelnyc.com

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My Top 3 and please don´t mention ”Christmas”

Linda Alexandersson, 16 Nov 2008 (02:41)

Top 3 “To do list”

1. Put up a plan for my work in the agency for the upcoming 6 weeks
2. Once and for all, find a smooth system for keeping track of all my files for both the Mac and the PC. Obviously, things get lost somewhere, in cyberspace between the 2 laptops…
(Point nr 2 also includes the great autumn-cleaning on del.icio.us!! My God, do I have loads of links here..… I end up looking for something and finally give up)
3. Find a spam filter which actually works, for my mail (which reminds me of my need to set up a proper RSS feed. I totally lost inspiration after creating a great list of feeds earlier but then my Mac crashed…. No more news)

So, there´s been 12 days since my last blog. No excuses except from me being busy and distracted in my mind after work. In my last blog I mentioned a special project at the agency called Never Ending Friending. I will return to this subject in the upcoming days.

What happened lately…

With only 6 weeks left in the first round I´m having a slight feeling of panic. There is so much more I would like to do, learn and try. 4 months is ”nothing” I have realized. To work strategic is a real challenge and sometimes it is difficult to avoid thinking tactical and stay focused on the far-away goals and visions. To loose yourself in a small detour of solutions is easily done.

I left Client service after 3 weeks working mainly with projects branding haircare products and working shortly for Pampers. To be one of the team members in Client service meant working both strategically and conceptual, close to the client. Since last week I work with the Strategic team and the working routines is different here. The project I´m working on at the moment is longlasting and extensive so it´s a great experience to be a part of the team from start until the end!

Lovely Krakow!

The Independence Day, the 11th of November, meant a long weekend for many people in Poland. I enjoyed the parade and celebration with happy people waving their flags in a sunny Krakow. I could go on talking about the great great food from the Polish kitchen, the small cobblestoned streets and cute boutiques squeezed in between the chapels, the Jewish area with its dark alleys where only a small sign in the spotlight is welcoming you in for a beer, the grandious square and the cathedral, the surroundings of Krakow, one of Unesco´s world heritage the salt mine and not to mention the cemeteries on the way to Krakow….. breathtaking! But, I´ll let you see for yourself….

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Not scared anymore…

Linda Alexandersson, 03 Nov 2008 (02:25)

Halloween anyone? Not really, more a weekend of spending time with your family. But still, it felt like a special weekend and some people took the Friday off. Next weekend though, seems to be the big holiday since the 11 of November is “Independence Day” here in Poland and you have the possibility to take the Monday off. I´m one of those people, so I´m going to Krakow from Saturday to Tuesday.

I had a very nice Friday evening! I joined Beata from work to experience the great jazz singer Lizz Wright.

BUSINESS OR PLEASURE
There are plenty of nice places around, like nightclubs and bars, but it easy to miss them, like this place. The city of Warsaw, at least the city centre, is mostly about business. There are a distance between the places. There are many hotels of course with skybars, great views, but if you are looking for more charming places you better look them up in advance.

One thought struck my mind the other morning when I was waiting for the tram. I haven´t really noticed before, but except from the sirens or the traffic jam on the whole something else disturbed the silence. A 5-year old child. It was the first time I saw a child on my way to work. This may sound natural if we are speaking about a business centre, the schools are maybe outside of the city and the centre is not a family-friendly place to live… but still, this occupied my mind for a while. I usually bump into day care children in swarms on my way to work in Stockholm.

WHAT´S UP AT THE AGENCY
I haven´t been writing so much about projects and events on the agency. There are interesting things happening and one project, a very inspiring conference about the impact and possibilities with social media, was arranged by Hypermedia. The project is called “Never Ending Friending”. I will write more about this in my next blog.

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WALLPAPER SUNDAY

Linda Alexandersson, 28 Oct 2008 (01:50)

This weekend, me and Diana from work (a fan of the-biggest-cafe-latte-there-is) had a great walk through a sunny, lazy Sunday city.

HAPPY MOMENTS…
… like the “SENSITIVE BARBARIAN”, a book store café near the University Library. Happy, simply because of the relaxed atmosphere among the book shelves and I found happiness, 10×16 centimetres of guidance, the color was turquoise …. ok, so I have a strange addiction to Wallpaper guides… (The café turned out to be a part of the guide which I had a feeling of..)


The botanical garden is not any botanical garden, it´s the ROOF on the Warsaw University Library, definitely worth while!

STEALING BEAUTY and the artist GUY BEN-NER
The exhibition “Revolutions 1968″ pictured the stormy years, 1965-1975, from all over world through the eyes of art. Interesting for sure, but I really enjoyed a video project at the gallery made of the Israeli artist Guy Ben-Ner. “Stealing Beauty”, a politcal satire about the world´s captialism and ideal created like a “IKEA sitcom”. (February 08 Postmasters Gallery New York)

“The promised land” - IKEA. The artist Ben-Ner is moving into IKEA showrooms in different stores, Israel, Germany and the US, to live a happy and “normal” life with his family. They are trying to fit in, adapt to a Western way of living. “Honey, I’m hooome”, is the first thing Ben says when he arrives in an IKEA living room with the price tags in different values attached on every object. The movie is shot like a soap opera or a sitcom, where strangers are passing by, looking at the family and sometimes into the camera. Most scenes last until Ikea staff throws everyone out….
What´s more…..

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Midnight thoughts

Linda Alexandersson, 22 Oct 2008 (12:50)

So, I had a short visit to Stockholm this weekend. No matter the number of times I´ve been flying (I can´t help it) I´m still amazed that you´re “only a few hours away” from a different world. In this case, only 1,5 hour.
Fler bilder
A reflexion of the difference, the bad economic situation, that has been extremely obvious at home and in peoples´ lives, gave me a somewhat naive feeling (despite that my economic situation is part of the chaos), a relief to live in Poland right now. The crise is not that obvious here due to many reasons.

At work we are currently waiting for the client´s approval in one of the projects to be able to start the production. So today I´ve been doing a lot of resarching for another case within P&G and will continue tomorrow.

In the corner of my eye I noticed….
(a scene similar from “Dinner for One” but without the tiger skin and the servant James)
Starting this afternoon, I will no longer have “the pleasure” to watch my collegues slip forward and backwards on the three pieces of carpet near my desk. They are now removed. I couldn´t stand the thought of being witness to a triple backflip or double frontflip by mistake…

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Right back where I started

Linda Alexandersson, 16 Oct 2008 (10:02)

Every day I pass this small ”delikatesy store”, it´s just around the corner from my work. By the look of it, it could have been seen along a deserted country road. Tonight I just had to immortalized it on my way home.… sometimes things appear more interesting in the darkness.

Speaking of darkness…I went to the cinema last weekend, to the film festival. The repertoir seemed to be good enough, but if you wished for the english subtitles the variety reduced a little. Anyway, I found this great movie, ”Snow”, and I really enjoyed the darkness, the nice, warm, comfortable arm chair…ZZZzzz….


This is my second week on client service, where I first started out. Before that I worked at the Media department, the last week of my grand ”tour” around the agency. Just recently I made a summary to be published on the agency´s web site about my first month in Poland, both from a work- and a culture perspective. What is typical Polish and what do I like the most in this country, I should know that by now, shouldn´t I?…. I like many things but can´t explain why, maybe I like the feeling of getting used to things. On the other hand, every day at work has so far been ”new” and different (this is the 6th room and the 5th desk I´m trying out;-). At the moment I have short and changing deadlines in my project at client service. I´m currently working for a hair care brand, interesting, but right now the project are not developing exactly the way I hoped. I will get used to it!

Tomorrow I´m flying back to Stockholm for the weekend. Right now, 7 weeks later, I reached a point where I miss to be ”social in Swedish”, I miss my family and friends, no offence please, you were always in my mind since I left home, but to start a ”new” life in a new country takes your mind of everything else. At least this happened for me.

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Sleepless in Warsaw

Linda Alexandersson, 06 Oct 2008 (07:41)

It´s freezing cold, barefoot on the balcony 6.55 in the morning… well, time to continue reading and preparing for work… or eating breakfast…. or take a shower…. most of all I want to go out to the gym I didn´t find (yet) or had the time to look for… really bad habits are striking me, like eating cookies in the middle of the night. Well, today after work hours, some of us will jump into the training outfits to make a short workoutvideo. Ok, I will put the link here….

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