What do you think about the Burger King “Whopper Virgins” campaign?
Here’s what Burger King (CP+B) wrote about the campaign:
“BURGER KING travels over 20,000 miles to find people who have never heard of the WHOPPER and performs the world’s purest taste test. These are the WHOPPER VIRGINS.”
The campaign has got many nice views I think and I smiled many times. Still, the feeling of the west exploring unknown markets, becoming some kind of a hero makes me think of a "typical" american movie with a happy ending. American culture has taught people what´s approved to be good taste. Like the example of comparison, that people that never seen the concept of a hamburger suddenly feel the difference between a "hamburger" and a Whopper. But, what I like is peoples expressions in their faces of curiosity and expectations. So, overall I like the campaign because of the idea of bringing something unexpected into peoples lives.
I have mixed feelings about the campaign. First of all I think it is a great campaign that gets a lot of attention and that most people (I believe) is affected by in one way or another. A campaign that attracts a debate. But it also leaves a bad feeling inside of me. I can come up with so many other things to give them if it was a charity and Whopper is not on my list.
Well, the Americans have a dark history of treating the natives poorly (and so do we in Europe, I know), so I think it's really nice that they're trying to pay for the damages. I actually think CP+B came up with the concept - as a charity thing - before they decided that they needed help from Burger King. Or?
Hey, nice blog. To me, the whopper virgins is so extremely done in bad taste that it is good. And being Crispin you know they're up to something... anyway - we're talking about it so it can't be all bad.
Well first of all it's a really cool idea. But I'm not sure how ethical it is? Is everything ok in advertising? Is it ok to "make fun" of people that haven't tasted a Whopper? Like you would be a happier person by knowing what Whopper is all about? I realized there are only questions in my posting but these are my first impressions of the campaign. I still think it's a great idea though.
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