Some of the most interesting presentations we caught during the festival was:  The Brand Bubble, about valuation of brands and creativity. It was really interesting, and it seems that the keynote is available on their facebook page. The presentation on how a good idea should be. By Gastón Bigio from Ogilvy y Mather Argentina. He talked about that a good idea isn't like a lightbulb, but rather a boxing ball (not sure if that's the perfect word, but that's how it was translated for me) that gets back when you hit it. In other words, it should get back up if you hit it. For example, if you test it, it should be able to get back up, and as a better idea in order to take the next hit. The boxing presentation Of course there was a few more worthwhile, but those two was the best ones. Then was some awards given out. Jesus got interviewed, so did Ricardo (several times) and I made a short appearance too. I had the saturday free, so I went walking in the city. For four hours, the city is really, really beautiful. And the air gets a pleasant due to the city being so close to the water. There was always a slight breeze blowing and it was perfect for flip flops, shorts and a t-shirt. So all in all, it was all pretty awesome. But kinda nice to get back to São Paulo on sunday anyway, no place like home I guess." ["post_title"]=> string(36) "Summing up the trip to Buenos Aires." ["post_category"]=> string(1) "0" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(35) "summing-up-the-trip-to-buenos-aires" ["to_ping"]=> string(0) "" ["pinged"]=> string(37) " http://thebrandbubble.com/blog/?p=31" ["post_modified"]=> string(19) "2008-11-04 03:10:31" ["post_modified_gmt"]=> string(19) "2008-11-04 01:10:31" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> string(1) "0" ["guid"]=> string(31) "http://farfaracademy.com/?p=958" ["menu_order"]=> string(1) "0" ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "2" ["ancestors"]=> array(0) { } } -->