Maybe some of you photogeeks (like me) know about this already, but I think it’s so f**ing great I have to show it. In September Nikon released their new Digital SLR, the D90 and one of the new features is the possibility to record video! And with the flexibility of a DSLR; low aperture, super wide angle, macro etc, the possibilites are endless. It still has some issues but the benefits are far more. There is starting to pop up some test shots around the interweb from people who have bought the camera and the results are astonishing (at least according to me…)

I found this cool global chain reaction video on the IDEO Labs blog. I bet they had some fun making it, just watch the video.

IDEO Global Chain Reaction from IDEO Labs on Vimeo.

2008-09-07 Sunday

Today I had the possibility to join a production team for a video shooting. A viral for a hair care product, 4 stories based on 4 different charactars. I have never been on a movie shooting before so my eyes were quite big in the studio… I joined the team basically to learn and to meet the crew. I´m not working with this hair care brand myself, but to experience every step from a brief to the making of a movie is useful I think. Between the shots there were a long time waiting meanwhile they changed the properties. This project started in May when the idea and concept was made and this upcoming week the client is getting examples of the videos, but not the final examples though, the post production will take some time (Like the background and music for example). This is one of the most extensive project at the moment for the agency and the launch is planned during the next year.

PS. By the way, the weather is so hot! Summer in the beginning of September was not my expectations of Warsaw..